Ocean
  • 1
  • 2
  • 3
  • 4
  • 5
.0
DISCOVERING THE BENEFITS
Ocean 2.0
SAILING OUT
Ocean 3.0
DOMINATION
Ocean 4.0
THE SEARCH FOR SUSTAINABILITY

TOWARDS A FUTURE
OF
COEXISTENCE
WITH THE SEA

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JP EN

Ocean 5.0

COEXISTENCE AND CO-PROSPERITY WITH THE SEA
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What is
Ocean 5.0

Ocean 5.0 is our vision for the society of the near future.
Here’s a look at the timeline of humanity's relationship with the sea.

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  • Ocean 1.0

    DISCOVERING THE BENEFITS

    Humanity discovered sea life and its benefits for survival,
    marking the beginning of an era of coexistence with the sea.

  • Ocean 2.0

    SAILING OUT

    Mankind began to sail freely in pursuit of a more prosperous life,
    ushering in an era when large ships facilitated the exchange of people and cultures.

  • Ocean 3.0

    DOMINATION

    Humanity exploited more marine resources with technological advancements,
    which led to pollution.
    Ocean 3.0 marked an era when mankind dominated the sea.

  • Ocean 4.0

    THE SEARCH FOR SUSTAINABILITY

    Today, mankind strives for sustainability and is aware of global environmental changes.
    While technology continues to evolve for greater convenience,
    these changes also present various challenges that must be addressed.

  • Ocean 5.0

    COEXISTENCE AND CO-PROSPERITY WITH THE SEA

    In the future, all living things will benefit from the sea and give back even more.
    In the era of Ocean 5.0, Furuno, a company nurtured by the sea,
    aims for a sustainable future that balances economic development with solutions to social issues.

    Important Themes

  • Ocean 1.0BC3000
  • Ocean 2.0AD800
  • Ocean 3.01700
  • Ocean 4.0Now
  • Ocean 5.02050
  • Use of
    Information
  • Maritime
    Accidents
  • Depletion of
    Resources
  • Climatic
    Change
  • Marine
    Pollution
  • Endangered
    Species
  • Global Warming

Utilize the data collected
from the seabed to the surface of the ocean

Economic Value

Foster businesses such as disaster prediction and weather forecasting by collecting ocean-related data.

Social Value

Enhance maritime safety and security through effective data utilization.

What Furuno aims for

Furuno develops a system to collect ocean data and transform it into valuable information.

Furuno helps people make safe and secure choices by creating a Digital Twin of oceanic events.

Making the ocean a safer,
freer place for trade.

Economic Value

Enhanced logistics with improved economic efficiency in marine distribution.

Social Value

Eliminate accidents and distress at sea, creating a society where everyone can safely and securely participate in marine distribution.

What Furuno aims for

Furuno oversees and safely controls objects within the sea where human activities occur,such as ships and marine cities.

Furuno uses technology to achieve fully autonomous navigation of ships, ensuring riskfree movement of people and goods.

Delicious seafood for everyone, forever!

Economic Value

Achieve a fishery where everyone can enjoy high-quality seafood, forever.

Social Value

Achieve a sustainable ocean that negates the risk of marine life extinction and protects biodiversity.

What Furuno aims for

Furuno is dedicated to preserving the richness and diversity of all marine life on Earth for future generations.

Furuno aims to create a new generation of fisheries that protect biodiversity through aquaculture and biotechnology.

*Values here are intentionally the same as “Marine Biodiversity”

Preventing disasters at sea and on land

Economic Value

Develop disaster prevention businesses by analyzing data from both land and sea.

Social Value

Create a society where everyone is safe amidst increasing disasters and extreme weather events and where everyone can adapt to an uncertain future.

What Furuno aims for

Furuno analyzes large data sets from the sea and land to accurately predict future disasters and support safe actions for people.

Furuno collects large data sets from the sea, land, and satellites in real-time to accurately predict weather and sea conditions.

Appreciate the blessings of the sea
and fulfill our responsibilities.

Economic Value

Develop businesses focused on preventing marine pollution and achieving a sustainable ocean.

Social Value

Benefit from the ocean while making it sustainable and abundant.

What Furuno aims for

Furuno collects and removes waste and chemicals that have spread into the ocean, ensuring beautiful seas for future generations.

Furuno actively restores and maintains the marine environment to sustain biodiversity and support fishing and fish-eating culture.

Passing on the rich biodiversity
of the ocean to the future

Economic Value

Achieve a fishery where everyone can enjoy high-quality seafood, forever.

Social Value

Achieve a sustainable ocean that prevents the risk of marine life extinction and preserves biodiversity.

What Furuno aims for

Furuno is committed to maintaining the diversity of marine life and balanced food chain to ensure a rich ocean for future generations.

Furuno aims to establish a new generation of fisheries to prioritize biodiversity through advancements in aquaculture and biotechnology.

*Values here are intentionally the same as “Marine Resources”

Freeing people from fear of the ocean
and making it a comfortable place to live.

Economic Value

Develop businesses that foster new living spaces on the sea.

Social Value

Create a society where mankind can live safely and securely on the ocean, realizing a lifestyle of freedom.

What Furuno aims for

Furuno aims to create new, comfortable living spaces by developing maritime cities that are safer than those on land.

Mitigate risk by leveraging large data sets on moving objects in the sea, surrounding conditions, sea conditions, and weather.

Why FURUNO?

Important Themes

~Challenge the invisible~

Since its inception, Furuno has consistently enabled people to perceive what lies beyond the visible realm.

We meticulously observe various fields and address challenges with suitable technology.

This approach led to the practical application of the world's first fish finder.

Through extensive research and development, we innovate and apply our technologies to resolve both seen and unseen problems.

Our commitment to making the invisible visible resulted in pioneering the world's first fish finder. Yet, Furuno's products extend beyond mere visibility.

By revealing the invisible, we discover new potentials that were previously unknown.

Our instruments not only benefit direct users but also impact the lives of many others.

As societal needs evolve and our planet's environment changes, Furuno must evolve as well.

Yet, our commitment to "contributing to society" remains unwavering, regardless of the era.

To sustain this commitment, we envision the future we desire and uncover unseen possibilities.

We continuously contemplate our role and explore new challenges for the future. Looking ahead to "Ocean 5.0" and beyond, Furuno will push the boundaries of sea, land, and air to reveal what lies beyond the unseen.

Co-creation
Partners

Our Vision: "Ocean Gift for All"

Furuno seeks co-creation partners who share our vision of a sustainable world where we can thrive alongside the sea, working together to achieve this goal.

We have a history of innovation through collaborations with numerous companies and research institutions, sharing concerns and expertise.

Join us in our mission to create a prosperous world where the ocean and humanity coexist harmoniously, enriched by collaboration with Furuno.

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