The "We Want You to Know FURUNO" Series

Since 2020, FURUNO has been running this advertising series designed to help more people discover and connect with the company's mission. The campaign features lovable characters who bring humor and personality to FURUNO's cutting-edge marine technology and Ocean 5.0 vision.

What makes this campaign so special is how it transforms complex maritime technology into engaging, accessible content. FURUNO primarily develops navigation instruments for commercial and fishing vessels, plus ITS (Intelligent Transportation Systems) equipment - products that most people rarely encounter directly.

That's exactly why this creative approach is so brilliant! By using humor and memorable characters, FURUNO creates meaningful connections with the public, introducing our vision of "Achieving better safety, security and comfort to bring about a society and sea navigation that considers the needs of people and the environment"

Four New Creative Masterpieces

The latest campaign features four fantastic new designs, each highlighting key aspects of FURUNO's innovation:

Coexistence and Co-prosperity with the Sea, Our Ocean 5.0 Key Message

Digital Technology Protecting People and Sea

Smart Marine Resource Management

Ocean 5.0 Campaign Character

• ⓵This poster humorously contrasts Ocean 5.0, FURUNO’s vision for the future of maritime innovation, with おっさん5.0 (“Old guy 5.0”) that reads Ossan 5.0, a playful self‑parody. The combination makes high‑tech concepts more approachable, inviting commuters to smile while discovering the meaning behind Ocean 5.0.

• ⓶This creative design plays on the sound similarity between 痒いようDX Kayui you DX (“It’s itchy DX!”) and 海洋DX Kaiyou DX (“Marine Digital Transformation”).

• ⓷This poster links the world of sumo (相撲), a symbol of Japanese strength and tradition, with the fishing industry (水産業). It then contrasts this with スマート水産業 (“smart fisheries”).

Epic Railway Takeover

This campaign is absolutely massive! FURUNO has secured advertising space across the entire Hanshin Railway network, from Osaka Umeda to Sanyo Himeji, including Hanshin Nishinomiya, the station closest to our headquarters.

The campaign includes everything from digital billboards and mega-vision displays to train wraps and station posters. We've even got a dedicated "AD Train" - an entire train covered in FURUNO branding!

What's particularly exciting is the year-long commitment, showing FURUNO's dedication to building lasting connections with the Japanese public. The campaign runs across multiple phases, ensuring maximum visibility and engagement.

Where to Spot the Campaign

The impressive Umeda Mega 10 Vision display showcasing FURUNO's Ocean 5.0 message

FURUNO's Ocean 5.0 message on a buffer stop at Hanshin Sannomiya Station

FURUNO's Ocean 5.0 message everywhere at the ticket gates in Osaka Umeda Station

How About Checking Out Our Video?

We have also produced a video that will be shown in certain theaters. It's always better to have sound and animation in addition to images, isn't it?

Why This Campaign?

We created this campaign to showcase our expertise and our ability to innovate in many areas, while making the message fun and accessible to everyone. Our goal is to spark interest and show that we intend to contribute to the evolution of society in many different ways.

If you're fluent in Japanese or planning to visit Japan, we highly recommend checking out the full campaign details and exploring more of FURUNO's innovative work!